The role

A new compelling global sports series will break cover later this year and its success will rely on the capable stewardship of its live television, social media and media relations output managed by a capable sports PR account manager.

With ten stops on an international calendar across Asia, the Americas, Europe and Australia, you’ll be leading a team that will connect all aspects of content and messaging and engage audiences from fans to sponsors and sustainability advocates.

As well as launching the series later this year, the team you build will also manage the championship press office, oversee accreditation and the management of attending media and in a busy media centre servicing the international press corps.

Between events, the PR team will be responsible for building the global profile of the series to support the commercial objectives of attracting premium athlete talent, building fan community, attracting bids from new host locations to expand the calendar, growing the appeal of the live television offer, assisting the recruitment of partners and sponsors and communicating an ambitious sustainability and legacy programme.

This is a role for an experienced sports PR practitioner with an interest in leading the communications for a new, disruptive sporting format. As such, this is a rare clean sheet opportunity to develop an integrated approach to communications without legacy constraints. 

Alongside leadership of this brief, the role includes some senior leadership contribution to Whistle’s other varied sports engagements including athlete PR and sponsorship activation in Formula 1 and other international sports categories. 

About The Whistle Group

Whistle is a group of three allied businesses. Our sister company, Whistle Agency, is an established full service agency providing design, branding and marketing communications services to the automotive and motorsports sectors, representing insurance companies through to Formula 1 sponsors and drivers. Whistle Ignite is a newer spin-out business focused on providing PR & communications consultancy to the technology sector, particularly scaling businesses seeking investment and/or growing market share with novel IP. Whistle Group’s third business is Same Day Social Films, a video production agency specialising in fixed cost film and production of short shelf life films for social media.

Whistle Group is now an entirely remote business, but we meet monthly for an all-agency day in various locations and Whistle Ignite operates an optional weekly office day in central Oxford.

With a team of 20 staff, we manage our business virtually but are home is in Oxford. For staff in the neighbourhood, we meet regularly in city workspaces and the whole team meets once a month for the Whistle agency day.