Challenge:
With automotive technology changing at pace, Thatcham Research’s role as a custodian of new vehicle safety, repairability and security is more important than ever.

The research it carries out and the data-led insights it produces, are key to the safe and successful adoption of new technology – both from a trade, consumer and insurance perspective.

To support its valuable work, Thatcham Research sought an experienced, external supplier of comms and marketing services to support its in-house communications team across a variety of key functions.

Solution:
Whistle has been providing retained communications support to Thatcham Research’s in-house team since 2019, helping to dramatically increase the prominence and cut-through of its vehicle safety and consumer awareness campaigns that seek to influence policy makers and legislators, as well as offer guidance and advice to consumers.

We use our skills in strategy, creativity and delivery to support the organisation across a range of functions including design, copywriting, social media, internal communications, video scripting and production, animation, marketing collateral production, campaign creation, digital content and media relations.