Service: Brand & Identity

Industry: Conversational AI

Challenge

Artificial Solutions operate at the sharp end of conversational AI. With a fresh wave of optimism and opportunity sweeping its industry forward, Artificial Solutions wanted to modernise its brand look and feel by introducing a completely new and striking design system. The ambition was to move the Artificial Solutions brand forward with confidence and contemporary style.

Solution

In selecting a new design route, it was important to explore the concept of ‘new overtaking old’ and the need to bring a new vibrancy to the Artificial Solutions brand. A bold, bright and expansive colour palette was chosen for use, as was a fresh Roboto font which has a mechanical skeleton and open and friendly curves. A brand-new suite of quirky icons were also developed to convey Artificial Solutions’ modern and innovative approach to technology.