Challenge:
As an agency with vast commercial experience in motorsport, Whistle was handpicked by the multiple Formula E championship-winning team to provide crucial marketing support services.

The manufacturer-backed squad had identified a gap in its internal capability and wanted to work with a dynamic, reactive and experienced external resource that it could rely on to deliver high-quality documents and assets – often at very short notice.

Solution:
A firm understanding of DS Techeetah’s precise commercial objectives gave us the license to write and design a range of commercial proposals and team creds documents.

We brought the team’s partner proposals to life by researching prospect companies and producing compelling pitch documents that contained crucial business case data and fully-illustrated activation concepts.

The team’s activation concepts were generated solely by Whistle and included a ‘Race to Recycle’ programme that showcased Nespresso’s commitment to making sure 100% of its aluminium coffee pods were sustainably managed, by using spent pods in the manufacture of powertrain components for DS Techeetah’s Formula E cars.